Video IS KING. Part 2
“Being consistent in high-quality content allows the audience to build trust with a product”
Our Marketing Approach focuses on producing high amounts of high-quality content for social media & digital marketing to increase customer growth.
We produce high amounts of high-quality content that individuals share within their network of friends and family.
Once a target market starts to share a brand’s high-quality content, we learn about the highest value product features.
We understand high-value product features by measuring which content is most shared. Then, creating more of the content to allow the brand exposure to increase.
One of our most important lessons from working with our brand partners is, “Being consistent in high-quality content allows the audience to build trust with a product.”
How does /flow use “marketing”?
Marketing “defined by us” is:
- The presentation of an idea, concept, or product to a market
- A market is defined as a network or audience of people who have the means available to trade resources for your proposed solution.
- In a market, you can target a portion of the audience, this is called your target market, and the goal is to have these individuals convert to consumers.
- For people to convert to consumers, you must present a solution that helps them reach the desired outcome in a favorable timeline.
- The goal is to capture market share, which happens when the consumer level reaches a consistent amount establishing trends.
- Trends establish your product and provide a better understanding of consumer feedback so you can continuously increase market share over time.
That’s why we use a combination of HQ video content, social media, and digital marketing to increase brand exposure.
Here’s how we do it
Step 1: Focus on creating high amounts of high-quality video content for posting across social media channels
Step 2: Measure the content which is performing the best, using “shares” as the most impactful metric
Step 3: Double down on the highest yielding content.
Step 4: Repeat to learn about the highest value content
Step 5: Share a solution to a target market’s problem
Step 6: Measure audience response to the product through interactions with content
Step 7: Make improvements and consistently deliver continues to build consumer trust
Step 8: A brand continues to spread across the market through consistent content and product delivery on their promised solution, increasing market share.
Work Feature from Brand partner @matherssocialgathering
